The Aphrodite App | A UX case study
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This project was created as a first-week project for Misk Academy in UX/UI immersive course, By me and my partner Mohamed Ashi.
Timeline & Tools
Project completed over 3 days using Figma, Miro, Zoom, Google, meditation & copious amounts of caffeine.
The Brief
The app mission is to help its users in reaching their potential lifestyle, beauty, and health. Hence, came the name Aphrodite that was used in ancient Greek mythology for the goddess of love, beauty, pleasure, and passion.
User Research
Our users
Both gender they are 16+
We researched the needing of our targeted people that we observed studying responses of 24 participates to a survey we prepared using Google forms.
Then, we do an affinity map and post all answers by Miro.
Then, We were able to identify a clear pattern defining the discussed topics on the survey being related to health, diets, nutrition, supplements, beauty, and self-care. To summarize the answers, it became clear to us that although it is a small sample of the population to study, people are in need of solutions to enhance their diet, health, and lifestyle.
Goals
- The Aphrodite app will provide the user with different sources to buy his products from it.
- Alternative products that serve the same purpose if it is not available or represents a health flag according to your profile e.g., allergies/ calories/ skin rash/ dry hair issues.
- Product servings details, e.g., caloric, bad ingredients flags, serving sizes, calories calculator and more.
- Diet recommendations and meals planner/ reminder.
- Make user’s skin or hair or other supplements a habit through scheduling and notifications
- Beauty, skin, and hair product recommendations tailored to the user as the algorithm will view buying habits and diet and activity.
- Consult and view Aphrodite session on beauty and health.
- Have a one-to-one connection with an experienced health and beauty experts.
User Flow
Prototyping & Wireframing
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RECEPTION
This project premiered via the ZOOM video conference app due to the pandemic as a project for the first week of the course. Gratefully, spectators gave it positive impressions and comments as seen below.
Thank you for reading ..
